Senior Demand Generation Associate
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Job Summary
Experienced marketers will find a full-time remote opportunity as a Senior Demand Generation Associate, responsible for building and managing lead processes, optimizing website operations, and executing email and LinkedIn campaigns to enhance the effectiveness of Life360 Ads.
Key responsibilities
- Build and implement a lead process in collaboration with Sales, defining lead stages, routing, and follow-up strategies
- Manage HubSpot integration with Salesforce, ensuring data quality and effective lead handoff
- Oversee website and landing page operations, improving page performance and implementing SEO strategies
Required qualifications
- 5+ years of experience in B2B demand generation, marketing operations, or digital marketing
- Proven ability to set up lead scoring, routing, and nurture programs in HubSpot
- Hands-on experience with HubSpot and Salesforce, including data integration
- Strong understanding of SEO principles and experience in managing website content
- Experience with paid search and LinkedIn Campaign Manager, demonstrating measurable results
Complete Job Description
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