Senior Demand Generation Manager
Job Summary
Driving integrated demand generation programs, the full-time Senior Demand Generation Manager will own the strategy, execution, and optimization of multi-channel marketing campaigns to generate qualified pipeline and accelerate revenue growth in a remote setting.
Key Responsibilities
- Own the demand generation strategy to drive marketing-sourced and influenced pipeline supporting revenue goals
- Develop and execute integrated, multi-channel campaigns across various platforms including digital advertising, email, and webinars
- Analyze campaign performance and ROI to identify optimization opportunities and improve program effectiveness
Required Qualifications
- 5-7+ years of B2B SaaS demand generation or integrated marketing experience
- Proven success in building integrated demand generation programs that generate qualified pipeline
- Advanced experience with marketing automation and CRM platforms such as Marketo and Salesforce
- Strong analytical mindset with experience using data to optimize campaigns and measure ROI
- Experience partnering with Sales leadership to drive alignment and business results
Complete Job Description
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