Senior Demand Generation Manager

Job Summary

To achieve sales goals for Network Observability globally, the full-time Senior Demand Generation Manager will strategize, execute, and optimize data-driven marketing campaigns, manage integrated marketing initiatives, and oversee the demand generation webinar program in a remote work environment.

Key responsibilities

• Strategize, execute, and optimize demand generation campaigns to meet sales objectives
• Develop and manage integrated marketing campaigns, ensuring alignment and adherence to deadlines
• Plan and execute the demand generation webinar program, coordinating logistics and promotional strategies

Required qualifications

• Proven experience in developing multi-channel integrated campaigns
• Strong project management skills with a background in B2B software marketing
• Experience with marketing automation tools such as Marketo, Pardot, or Hubspot
• Familiarity with marketing attribution reporting and its connection to pipeline generation
• Ability to manage multiple projects simultaneously while maintaining attention to detail