Senior Demand Generation Manager

Job Summary

Driving the demand generation engine, the full-time Senior Demand Generation Manager will build account-based marketing and buying-signal programs to convert intent into a qualified pipeline within the automotive and veterinary sectors, working remotely.

Key responsibilities

• Own and evolve the demand generation strategy, focusing on account-based and buying-signal programs
• Plan, launch, and manage multi-channel demand generation campaigns, measuring performance and ROI
• Partner with Sales and Partnerships on lead scoring, handoff processes, and nurture workflows

Required qualifications

• 6+ years of B2B marketing experience in demand generation or growth marketing
• Experience building or scaling intent-driven and account-based marketing programs
• 2+ years of hands-on experience with signal- or intent-triggered programs
• Track record of developing demand generation plans and full-funnel campaigns
• 4+ years of SaaS experience, preferably in payments or vertical B2B SaaS