Senior Demand Generation Manager

Job Summary

Owning the end-to-end strategy for paid acquisition, the full-time remote Senior Demand Generation Manager will manage budget planning, agency relationships, and performance metrics to drive growth in a product-led environment.

Key responsibilities

• Build and own the paid acquisition strategy, including various channels such as paid search and social
• Manage agency relationships, setting performance expectations and accountability
• Collaborate with Marketing Operations to ensure accurate attribution and tracking before scaling spend

Required qualifications

• 6+ years in demand generation or performance marketing with direct ownership of a paid acquisition budget in a B2B SaaS environment
• Hands-on experience with paid search, paid social, and retargeting programs
• Proven track record of building or significantly scaling a paid acquisition program from the ground up
• Experience managing external agency relationships and setting performance expectations
• Working knowledge of marketing measurement and attribution, with experience collaborating with Marketing Ops or Data teams