Senior Demand Generation Manager

Job Summary

Owning the demand generation strategy, the full-time Senior Demand Generation Manager will manage webinars, nurture tracks, email campaigns, and content distribution to build pipeline across all market segments in a remote capacity.

Key responsibilities

• Develop and execute a comprehensive webinar program, including content production, promotion, and follow-up
• Design and implement segmented nurture tracks and lifecycle campaigns, analyzing performance and optimizing as needed
• Oversee email marketing campaigns, ensuring each has clear objectives and measurable outcomes

Required qualifications

• 6+ years of experience in B2B demand generation, campaign marketing, or lifecycle marketing
• Proven track record of managing programs that significantly contribute to an eight-figure quarterly pipeline target
• Deep hands-on experience with webinars, nurture, and email marketing at scale
• Fluency in HubSpot or a similar marketing automation platform
• Demonstrable experience using AI to enhance campaign execution and productivity