Senior Demand Generation Manager
Job Summary
To expand demand for a B2B program, the full-time Senior Demand Generation Manager will build and manage an ABM program, collaborate with enterprise account executives, and lead integrated demand generation campaigns in a remote setting.
Key responsibilities
- Build and expand the ABM program with clear account selection, segmentation, and campaign plans
- Collaborate with enterprise account executives to develop shared account plans and coordinate marketing activities
- Lead demand generation planning and run integrated campaigns across various channels to drive awareness and engagement
Required qualifications
- 10+ years of B2B marketing experience, especially in demand generation for SaaS or technology businesses
- Proven experience building or expanding an ABM program from planning to execution
- Strong understanding of enterprise buying committees and complex sales cycles
- Demonstrated success in generating qualified pipeline and revenue in a sales-led environment
- Hands-on experience with marketing automation and CRM platforms, particularly HubSpot
Complete Job Description
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