Senior Demand Generation Manager

Job Summary

Seeking a strategic and results-driven Senior Demand Generation Manager, this full-time remote position will manage multi-channel marketing campaigns to drive net-new customer acquisition and revenue for the Observability business, focusing on campaign planning, execution, and performance reporting.

Key Responsibilities

• Translate go-to-market strategy into demand generation strategies that generate qualified new business pipeline
• Own campaign strategies across mid-to-bottom funnel, from consideration to conversion, ensuring alignment with sales teams
• Develop and manage advanced targeting and multi-channel orchestration to improve bottom of funnel conversion rates

Required Qualifications

• 7+ years of B2B marketing experience, particularly in demand generation within SaaS or enterprise technology
• Proven track record of driving measurable pipeline and revenue for new business
• Experience executing campaigns across various channels including paid ads, email, web, social, and events
• Advanced proficiency with marketing automation and CRM platforms, such as Marketo and Salesforce
• Strong ability to measure and optimize campaign performance using data-driven insights