Senior Demand Generation Marketer

Job Summary

Owning the demand generation engine, the full-time Senior Demand Generation Marketer will manage inbound and pipeline goals, optimize integrated campaigns, and explore new channels to drive revenue growth in a remote setting.

Key responsibilities

• Own the inbound and marketing-sourced pipeline goals, consistently aiming to exceed them each quarter
• Transform initial demand generation programs into a scalable machine by managing paid campaigns, HubSpot nurtures, and email strategies
• Develop and execute integrated marketing campaigns, collaborating with Product Marketing and Content to enhance outreach

Required qualifications

• 6+ years of experience in B2B demand generation with a proven track record of owning pipeline or revenue targets
• Hands-on experience in running integrated marketing campaigns across multiple channels, including paid, email, and content
• Strong understanding of email as a demand generation channel, with experience in building and optimizing nurture programs
• Familiarity with media or advertising sales, product-led strategies, or marketing to marketers is a plus