Senior Digital Ad Manager

Job Summary

Owning the strategy, execution, and optimization of paid digital advertising programs, the full-time Senior Digital Ad Manager will lead media initiatives across various channels, including LinkedIn and search, to drive measurable pipeline and revenue impact in a remote environment.

Key responsibilities

• Develop and implement paid digital advertising strategies tailored to business goals and target audiences
• Execute and optimize end-to-end paid media campaigns, ensuring alignment with creative and messaging strategies
• Collaborate cross-functionally to define target accounts and enhance audience engagement through account-based advertising

Required qualifications

• 5+ years of experience in paid media, digital marketing, or performance marketing within a B2B context
• Proven track record in managing paid digital strategy across multiple channels with measurable outcomes
• Strong hands-on experience with platforms such as LinkedIn Campaign Manager and Google Ads
• Demonstrated ability to analyze data and make data-driven decisions regarding campaign performance and budget allocation
• Experience in developing integrated paid media plans across various funnel stages and target segments