Senior Digital Ads Manager

Job Summary

Managing advertising campaigns for nonprofit clients, the full-time Senior Digital Ads Manager will evaluate campaign execution quality, interpret performance trends, and oversee workflow while working remotely.

Key responsibilities

• Evaluates and improves execution quality of ad campaigns across various channels, anticipating issues and diagnosing root causes
• Interprets performance trends, ties them to goals, and recommends tactical adjustments to enhance campaign effectiveness
• Facilitates client discussions and manages task dependencies to ensure smooth project workflow

Required qualifications

• 4-5 years of digital advertising experience, including at least 2 years in media buying and ad implementation for direct response campaigns
• Proficiency in programmatic display, video, paid social, and paid search channels
• Experience with Google Campaign Manager or comparable ad servers
• Experience in demand-side platforms such as Google Display and Video 360, Viant, or The Trade Desk
• Demonstrated ability to manage ad implementation projects in a collaborative environment