Senior Digital Advertising Specialist

Job Summary

Owning the end-to-end delivery of direct-sold digital campaigns, the fully remote Senior Digital Advertising Operations Specialist will manage campaign strategy and optimization across various enthusiast brands, ensuring successful execution and measurable results.

Key responsibilities

• Manage direct-sold digital campaigns in Google Ad Manager, including setup, monitoring, and reporting
• Develop and execute campaign strategies in collaboration with Sales, translating advertiser goals into actionable plans
• Build and deploy email campaigns, overseeing all aspects from creative setup to performance reporting

Required qualifications

• 4+ years of experience in digital advertising operations, preferably on the publisher/media side
• Bachelor's degree preferred
• Strong hands-on experience with Google Ad Manager and email marketing platforms
• Proven ability to develop digital campaign strategies and analyze performance metrics
• Proficient in Google Analytics and advanced Excel skills for reporting and analysis