Senior Digital Analytics Manager

Job Summary

Managing the analytics and reporting of digital marketing performance, the full-time Senior Digital Analytics Manager will oversee data interpretation and provide insights to enhance the effectiveness of various digital channels in a fully remote environment.

Key responsibilities

• Oversee reporting, analysis, and forecasting for digital marketing channels, providing insights to improve performance
• Deliver automated digital media reporting and analysis, presenting findings and recommendations to marketing leadership
• Construct detailed metrics-driven models to predict media performance and assist in budgeting processes

Required qualifications

• Bachelor's degree in a related field and seven years of experience in marketing analysis, with a focus on digital marketing and analytics systems
• Advanced knowledge of digital analytics tools such as Adobe Analytics or Google Analytics
• Experience with data manipulation using tools like Excel and Tableau, including complex functions and macros
• Knowledge of statistical tools and data analysis techniques
• Experience with A/B testing and customer segmentation analysis