Senior Digital Marketing Manager

Job Summary

Leading strategy and execution for brand and solution-specific SEM, the full-time Senior Digital Marketing Manager will manage campaigns across Google Ads, Microsoft/Bing Ads, and YouTube advertising while working remotely and collaborating periodically with teams in Canada.

Key responsibilities

• Own strategy and execution for SEM across multiple platforms, ensuring alignment with business goals
• Manage campaign structure, budget pacing, and performance metrics to drive qualified demand and pipeline
• Collaborate with cross-functional teams to align messaging and coordinate integrated marketing campaigns

Required qualifications

• 6-8 years of hands-on experience in paid media or performance marketing with a focus on B2B SaaS
• Deep expertise in Google Ads and Microsoft/Bing Ads, including managing significant media budgets
• Experience with Salesforce and Marketo for lead follow-up strategies and campaign optimization
• Strong understanding of paid media metrics and performance analytics
• Proven ability to translate complex performance data into actionable business recommendations