Senior Digital Marketing Manager

Job Summary

Owning the strategy for both paid and organic channels, the full-time Senior Digital Marketing Manager will manage budgets, oversee agency relationships, and drive measurable improvements in lead generation while working remotely from Canada or the United States.

Key Responsibilities

• Lead paid media programs across various channels, optimizing cost per qualified pipeline dollar
• Manage the full budget cycle, including forecasting and reallocating funds based on performance metrics
• Run continuous testing programs to enhance conversion rates and optimize the paid conversion path

Required Qualifications

• 5-7+ years of experience in digital marketing, demand generation, or growth at a B2B SaaS or technology company
• Proven expertise in managing a paid media budget and developing an organic search program
• Strong understanding of pipeline metrics such as SQLs, CAC, and payback periods
• Experience with AI visibility strategies and structured content for model consumption
• Familiarity with technical SEO principles and the ability to prioritize tasks accordingly