Senior Digital Marketing Manager
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Job Summary
Leading Guild's corporate web presence and paid media programs, the full-time Senior Digital Marketing Manager will manage website operations, execute paid advertising campaigns, and drive conversion optimization in a remote work environment.
Key Responsibilities
- Own and prioritize corporate website management, including content publishing and technical SEO strategy
- Manage paid digital advertising campaigns across platforms like LinkedIn and Google, optimizing for ROI and pipeline generation
- Drive website conversion optimization through A/B testing and collaboration with UX designers to enhance user experience
Required Qualifications
- 3-5+ years of digital marketing experience, specifically in web management and paid media
- Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads
- Comfortable with HTML/CSS for front-end edits and working with development agencies
- Experience with CMS platforms and web content management workflows
- Strong analytical skills for reporting and data interpretation
Complete Job Description
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