Senior Digital Marketing Specialist

Job Summary

Driving marketing programs for online subscriptions, the full-time Senior Digital Product Marketing Specialist will manage email marketing, digital campaign strategies, and audience segmentation to enhance awareness and engagement for USP-NF and related products in a remote setting.

Key responsibilities

• Own end-to-end email marketing and lifecycle programs, optimizing automated nurture journeys and tracking program health metrics
• Plan and execute digital marketing campaigns for customer lifecycle stages, producing audience-specific content and campaigns
• Monitor campaign performance using KPIs and analytics tools, providing insights for continuous improvement and maintaining accurate documentation

Required qualifications

• Bachelor's degree in marketing, communications, or a related field
• 4+ years of experience in digital marketing, product marketing, or email marketing in a B2B or subscription context
• Hands-on experience with lifecycle email programs, including nurture flows and renewal journeys
• Proficiency with marketing automation platforms, particularly Marketo
• Experience marketing a subscription or renewable product, including retention and lifecycle analytics