Senior Digital Marketing Strategist

Job Summary

To support a growing digital marketing team, the full-time Senior Digital Marketing Strategist will plan and execute paid media programs, build reporting infrastructure for digital performance, and manage the marketing funnel while working remotely.

Key responsibilities

• Plan and execute paid media programs including search and LinkedIn advertising, partnering with agencies for performance execution
• Build and manage reporting infrastructure for digital and content performance, facilitating quarterly reviews and analysis for senior leadership
• Collaborate with the VP of Digital to manage the marketing funnel, identifying friction points and conversion opportunities at each stage

Required qualifications

• 5-8 years of in-house B2B marketing experience, preferably in a mid-stage startup
• Hands-on expertise in paid search (Google Ads) and LinkedIn advertising; familiarity with programmatic channels is a plus
• Strong command of marketing analytics tools and CRM platforms, with HubSpot experience preferred
• Solid understanding of the full marketing funnel from acquisition through nurture to sales handoff
• Experience managing agency execution and comfort operating with a high degree of autonomy