Senior Digital Media Buyer

Job Summary

Managing and optimizing paid advertising campaigns across multiple brands, the full-time Senior Digital Media Buyer will focus on Google Ads and Meta Ads to drive demand and achieve revenue and lead generation goals in a remote work environment.

Key Responsibilities

• Manage and optimize Google Ads and Meta Ads campaigns, including keyword research, ad copy testing, and budget management
• Monitor campaign performance and KPIs, making adjustments to improve efficiency and effectiveness
• Collaborate with internal stakeholders to align paid media strategies with broader business objectives

Required Qualifications

• 3-7 years of hands-on media buying experience, specifically with Google Ads and Meta Ads Manager
• Strong understanding of paid search, including keyword research, bidding strategies, and campaign optimization
• Experience managing campaign budgets and monitoring performance metrics
• Working knowledge of Google Analytics 4 and conversion tracking
• Ability to analyze data and identify practical optimizations for campaign performance