Senior Director of B2B Paid Social

Job Summary

To oversee a dedicated enterprise client engagement, the full-time Senior Director of B2B Paid Social will manage paid social strategy, activation, and stakeholder management in a remote capacity, focusing on driving measurable business growth through innovative campaigns across various platforms.

Key responsibilities

• Serving as a senior strategic partner, owning the B2B paid social roadmap and translating complex buyer journeys into actionable campaign strategies
• Leading and developing the team responsible for paid social activation and account management, emphasizing career growth and client satisfaction
• Driving platform innovation and elevating measurement frameworks to connect paid social performance to pipeline and revenue metrics

Required qualifications

• 8+ years of experience in paid social media advertising, with a focus on B2B or lead generation campaigns
• Proven ability to build and optimize full-funnel B2B programs that drive measurable business outcomes
• 2+ years of leadership experience managing and mentoring social or media professionals
• Deep understanding of LinkedIn Ads, Meta, and other B2B-relevant platforms
• Bachelor's degree in Marketing, Business, Analytics, or a related field (MBA or advanced degree a plus)