Senior Director of CRM

Job Summary

Leading the centralized CRM organization, the full-time Senior Director of CRM will own the channel portfolio's performance, strategy, and innovation, ensuring effective user engagement and retention across various communication vehicles while collaborating with cross-functional teams in a hybrid work environment.

Key Responsibilities

• Own CRM channel performance, setting and delivering on scale, quality, and efficiency targets
• Define and execute the multi-year vision and annual roadmap for the CRM organization, managing senior leaders in Channel Strategy, Operations, and Innovation
• Oversee program architecture and contact strategy to optimize user engagement and ensure compliance across all CRM communications

Required Qualifications

• 12+ years of experience in CRM, lifecycle marketing, or customer engagement, with a proven track record of leading teams
• Demonstrated success in owning channel strategy and performance in a high-volume organization
• Deep knowledge of CRM platforms and technical ecosystems, including experience with enterprise solutions like Salesforce Marketing Cloud
• Ability to influence senior stakeholders and drive alignment across multiple departments
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience