Senior Director of Demand Generation

Job Summary

Results-driven and analytical, the full-time remote Senior Director of Demand Generation will own and execute B2B growth strategies across health plan, employer, and broker channels by designing, scaling, and optimizing multi-channel campaigns and account-based marketing strategies to generate qualified pipelines and drive revenue growth.

Key responsibilities

• Design, execute, and optimize multi-channel demand generation campaigns across digital, email, content syndication, events, and paid media
• Build and scale account-based marketing (ABM) programs tailored to complex healthcare buyers
• Manage the end-to-end lead lifecycle and collaborate with Sales to maximize pipeline conversion and velocity

Required qualifications

• 10+ years of B2B demand generation experience, preferably in digital health, healthtech, or employer benefits
• Proven track record of designing and scaling ABM and performance marketing programs
• Deep technical expertise with marketing automation platforms (HubSpot, Marketo) and CRM systems (Salesforce)
• Strong analytical mindset focused on performance metrics, A/B testing, and funnel optimization
• Demonstrated ability to partner effectively with Sales and Growth Operations in a fast-paced environment