Senior Director of Demand Generation

Job Summary

To accelerate growth across digital and performance marketing services, the full-time Senior Director of Demand Generation will build and lead a focused go-to-market engine, partnering with Sales and other teams to create integrated campaigns that generate qualified mid-market pipeline.

Key responsibilities

• Own demand generation strategy and execution, ensuring accountability for qualified opportunities and sales pipeline
• Develop and manage sophisticated email marketing and nurture campaigns, leveraging HubSpot for automation and engagement
• Orchestrate integrated demand generation campaigns across various channels, optimizing performance based on data-driven insights

Required qualifications

• 8+ years of demand generation experience with proven success in generating qualified mid-market or enterprise pipeline for B2B services
• Significant hands-on experience with email marketing, nurture, segmentation, and marketing automation, preferably with HubSpot
• Strong analytical skills to interpret funnel data and optimize campaigns based on pipeline and revenue outcomes
• Experience planning and optimizing paid demand generation campaigns, including account-based marketing
• Industry experience working at an agency or marketing technology company