Senior Director of Digital Analytics

Job Summary

Leading the digital analytics strategy, the full-time Senior Director of Digital Analytics will evaluate the impact of AI on customer engagement and business performance, manage complex analytical investigations, and drive actionable insights to inform executive decision-making in a fully remote environment.

Key responsibilities

• Evaluate the impact of AI on search, digital discovery, and customer acquisition to identify trends and implications for business performance
• Lead the digital analytics function, establishing strategic priorities and analytical roadmaps to enhance understanding of customer behavior
• Direct complex analytical investigations to quantify business impact and recommend strategies for performance improvement and growth opportunities

Required qualifications

• Master's degree in Analytics, Data Science, Statistics, Marketing, Business, Computer Science, or a related field
• Ten years of progressive experience in digital, marketing, or business analytics, including leadership of analytical teams
• Extensive knowledge of digital and web analytics, SEO, SEM, and customer journey analytics
• Advanced analytical capabilities in predictive analytics, experimentation, and behavioral analysis
• Strong hands-on expertise with analytics tools such as Adobe Analytics and Google Analytics