Senior Director of Growth

Job Summary

Owning Meta acquisition performance for a portfolio of DTC wellness brands, the full-time Senior Director of Growth will manage account structure, testing, budget pacing, and day-to-day optimization to drive new-customer growth in a remote setting.

Key responsibilities

• Oversee day-to-day Meta prospecting and retargeting, ensuring accountability for new-customer volume and efficiency
• Design and implement structured testing frameworks across various campaign elements to optimize performance
• Collaborate with Creative and Analytics teams to enhance campaign strategies and improve measurement and reporting

Required qualifications

• 5-8+ years of relevant experience in Meta buying for consumer brands
• Proven hands-on experience in building and optimizing campaigns
• Strong analytical skills with the ability to interpret performance data and attribution gaps
• Experience in designing and executing effective testing frameworks
• Familiarity with AI tools for analysis and reporting in media buying