Senior Director of Growth Marketing

Job Summary

Leading the growth plan and integrated marketing strategy, the full-time Senior Director of Growth Marketing will manage customer acquisition and retention initiatives for Bible Gateway, the largest Christian site globally, in a remote capacity.

Key responsibilities

• Own digital marketing strategy and execution to drive growth for Bible Gateway Plus through customer acquisition and retention
• Lead planning and messaging for seasonal and evergreen campaigns across all channels, adjusting strategies based on data analysis
• Build and lead a marketing analytics function, synthesizing customer insights and digital analytics to inform marketing strategies

Required qualifications

• 10+ years of experience in digital marketing within a DTC/B2C business, including 5+ years in team leadership
• Strong hands-on experience with CRM, email, social, and paid media strategies
• Experience managing performance marketing budgets with accountability for revenue and ROAS targets
• Proficiency in funnel marketing, including landing page building and A/B testing strategies
• Experience in hiring and building marketing teams and leading marketing transformation initiatives