Senior Director of Marketing

Job Summary

Leading the integrated marketing and communications efforts, the full-time Senior Director of Marketing will enhance the national reputation and competitive positioning of the Tickle College of Engineering through audience-focused strategies while managing personnel and budgets in a hybrid work environment.

Key responsibilities

• Oversee the development and execution of marketing strategies that align with the college's priorities and objectives
• Supervise the Director of Communications and other staff, ensuring effective organizational structure and performance management
• Utilize market research and analytics to evaluate marketing effectiveness and guide strategic decisions

Required qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field
• Eight years of progressively responsible experience in strategic marketing, including brand positioning and integrated marketing campaigns
• Minimum of three years of experience managing managers and professional staff
• Proven ability to establish organizational structures and performance measures for a multi-unit organization
• Knowledge of strategic marketing and communications, particularly in relation to organizational reputation and competitive standing