Senior Director of Marketing Strategy

Job Summary

To drive strategic growth initiatives, the full-time, remote Senior Director of Marketing Strategy will lead the development and execution of marketing strategies, oversee research capabilities, and collaborate with cross-functional teams to enhance customer acquisition and retention.

Key responsibilities

• Lead the development and prioritization of the University's strategic growth initiatives and actionable plans
• Stay ahead of market trends and consumer behavior to inform strategies for direct demand and growth opportunities
• Establish and oversee a scalable market and audience research capability to deliver actionable insights for strategic business decisions

Required qualifications

• Bachelor's degree in Marketing, Business, Economics, Strategy, Market Research, Analytics, Communications, or related field
• Ten years of progressive experience in growth, commercial, marketing, research, or insights, including five years in a leadership role
• Experience in higher education or a competitive, regulated category preferred
• Strong understanding of market trends, consumer behavior, and emerging AI applications
• Demonstrated ability to build relationships and influence stakeholders in a matrixed organization