Senior Director of MarTech

Job Summary

Driving innovation in digital marketing, the full-time Senior Director of MarTech will lead product management initiatives to enhance student and partner outcomes while optimizing marketing operations through AI and technology in a remote environment.

Key Responsibilities

• Own the marketing funnel from inquiry to enrollment, setting targets for conversion rates across partner programs
• Redesign core marketing workflows around AI and automation to improve efficiency and reduce costs
• Set the product vision and roadmap for the MarTech portfolio, ensuring alignment with business outcomes and stakeholder needs

Required Qualifications

• 8+ years of product management experience in a startup or high-growth environment
• Extensive expertise in digital marketing, including SEO, AEO, and conversion optimization
• Proven track record of improving conversion and funnel performance through product work
• Deep knowledge of MarTech platforms such as CMS/DXP, CDP, and marketing automation tools
• Experience in leading and developing a team of product managers