Senior Director of Membership

Job Summary

Driving membership growth and retention strategies, the full-time remote Senior Director of Membership will manage membership programs, optimize client satisfaction, and leverage data-driven insights to enhance long-term retention rates and customer lifetime value.

Key responsibilities

• Define and own the strategic roadmap for membership and retention across DTC and Hair Color Bar channels
• Develop and manage churn reduction strategies to decrease member churn across all channels
• Lead the membership programs and collaborate with cross-functional teams to achieve key performance indicators

Required qualifications

• 10+ years of experience in customer membership, retention marketing, or related roles
• Proven track record of developing successful membership and retention strategies
• Experience managing or influencing teams and leading cross-functional initiatives
• Familiarity with CRM platforms and data-driven marketing strategies
• Bachelor's degree in Business, Marketing, or a related field