Senior Director of Offline Marketing

Job Summary

Experienced marketers will find a full-time remote opportunity as the Senior Director of Offline Marketing, responsible for driving the growth and efficiency of offline channels such as TV, podcast, and direct mail while managing budget allocation and performance measurement.

Key responsibilities:

• Own the strategic plan to scale offline marketing efforts, identifying new strategies and partners
• Collaborate with cross-functional teams to streamline channel management and optimize performance metrics
• Develop methods to measure the long-term impact of offline marketing initiatives and communicate insights to leadership

Required qualifications:

• Proven track record of significantly growing offline marketing channels in a high-growth B2C environment, preferably in fintech or insurtech
• 8+ years in direct response marketing with at least 5 years managing offline or multi-channel programs focused on customer acquisition
• Experience in measuring the long-term effects of broad-reach media, utilizing methods like lift studies and halo analysis
• Hands-on experience in planning and negotiating across various offline channels, including Linear TV and direct mail
• Advanced Excel skills and proficiency in BI tools such as Tableau for generating insights