Senior Director of Performance Creative

Job Summary

Owning the end-to-end performance creative strategy, the full-time Senior Director of Performance Creative will manage creative testing, diversify agency relationships, and enhance the customer journey across various digital platforms, with the flexibility to work remotely or from Playa Vista, CA.

Key responsibilities

• Develop and oversee the creative testing roadmap, including experimentation across various ad formats and messages
• Lead a performance creative team, fostering a culture of innovation and accountability while managing external agency partnerships
• Enhance the customer journey beyond advertisements by collaborating with UX to create personalized landing pages and content

Required qualifications

• 10+ years of experience in performance creative strategy, growth marketing, or related fields
• Demonstrated success in leading a scaled, Meta-first paid acquisition program with measurable outcomes
• Experience in consumer, cash-pay, direct-to-consumer subscription environments with heavy paid media involvement
• Proven ability to manage external creative partners and lead agency transitions
• Located within Central to Pacific time zones