Senior Director of Product Marketing

Job Summary

To drive product positioning and market differentiation, the remote Senior Director of Product Marketing will own the definition of the ideal customer profile, manage competitive assessments, and oversee website messaging while collaborating closely with sales and product teams.

Key responsibilities

• Define and maintain the ideal customer profile and value propositions for various buyer segments
• Conduct competitive differentiation assessments and translate findings into actionable sales positioning
• Oversee product launches, including go-to-market strategies and sales enablement content creation

Required qualifications

• 8+ years of experience in B2B SaaS product marketing with a focus on positioning and messaging
• Proven track record of developing and implementing ICP and value proposition frameworks
• Strong background in competitive marketing and sales enablement asset creation
• Hands-on experience with website messaging and collaboration with design teams
• Excellent writing skills with the ability to produce various marketing materials