Senior Director of Product Marketing

Job Summary

Building a comprehensive go-to-market strategy, the full-time Senior Director of Product Marketing will establish positioning, pricing, and launch plans while developing sales content and insights from buyer behavior in a remote environment.

Key responsibilities

• Set and defend the go-to-market strategy, including target audiences and competitive approach
• Own the development of positioning, messaging, pricing, and packaging for the product
• Create and maintain sales content, including pitch decks and demo scripts, while analyzing buyer insights

Required qualifications

• Proven experience in product marketing strategy and execution within B2B software
• Strong background in pricing and packaging decisions, with measurable market performance
• Familiarity with AI tools for research, writing, and testing in a marketing context
• Ability to write in a customer-centric manner and defend positioning against internal feedback
• Experience in marketing software for legal or professional services is a plus