Senior Director of Product Marketing

Job Summary

To drive product marketing initiatives, the full-time Senior Director of Product Marketing will manage go-to-market strategies, oversee product launches, and create demand generation campaigns while working remotely.

Key responsibilities

• Own the definition of the ideal customer profile and translate product capabilities into differentiated business value
• Manage product launches and develop marketing collateral, including narratives and sales tools
• Recommend and execute product-focused marketing campaigns to increase annual recurring revenue

Required qualifications

• 10+ years of product marketing or related experience in a B2B technology or professional services environment
• Proven leadership and team-building skills with experience in global product launches
• Strong understanding of target audiences, customer needs, and competitive landscape
• Exceptional analytical and quantitative skills, with a track record of driving outcomes across multiple stakeholders
• Bachelor's degree in Business or a related field; Pragmatic Marketing certification is a plus