Senior Director of Programmatic B2B

Job Summary

To oversee day-to-day operations and manage the programmatic buying division for multiple B2B clients, the full-time Senior Director of Programmatic B2B will define the vision and best practices for a growing programmatic group while working remotely.

Key responsibilities

• Leading B2B programmatic strategy development to align audience and media delivery with client business objectives
• Overseeing campaign management and optimization across various programmatic executions, including display and video
• Owning relationships with key B2B data and tech partners while contributing to new business efforts and thought leadership

Required qualifications

• 8+ years of experience managing programmatic campaigns, preferably in a B2B or enterprise context
• Deep understanding of B2B buying journeys and account-based marketing strategies
• Advanced expertise with DSPs and CRM integrations for audience activation
• Proven ability to connect programmatic metrics to business outcomes
• Strong communication skills to convey technical details into actionable insights