Senior Director of Resident Marketing

Job Summary

Leading a team of four, the full-time Senior Director of Resident Marketing will own the resident marketing strategy and campaign roadmap, focusing on enhancing resident relationships and driving product adoption in a remote setting.

Key responsibilities

• Lead and develop a marketing team, setting clear goals and providing ongoing coaching
• Own and execute the resident marketing strategy and campaign planning, identifying opportunities for engagement and growth
• Drive multichannel campaigns from strategy through optimization, overseeing messaging, creative development, and execution

Required qualifications

• 10+ years of consumer, lifecycle, growth, or B2B2C marketing experience, with team management experience
• Experience in FinTech or consumer financial services marketing preferred
• Bachelor's degree in marketing, business administration, or a related field, or equivalent relevant experience
• Proven success in setting marketing strategy and delivering measurable business results
• Hands-on experience with marketing automation and consumer engagement platforms