Senior Email Marketing Manager

Job Summary

Managing the Society's mass market email program, the full-time Senior Email Marketing Manager will drive constituent engagement, donor acquisition, and revenue growth through strategic campaign planning, execution, and optimization in a remote work environment.

Key responsibilities:

• Oversee the strategy and execution of the email marketing program, focusing on engagement, fundraising, and organizational communications
• Develop and optimize automated donor lifecycle journeys and email marketing programs using audience segmentation and personalization
• Coordinate email production with external partners, ensuring compliance with brand standards and quality assurance

Required qualifications:

• 5+ years of experience in email strategy, project management, and campaign execution
• Experience with bulk email software such as Higher Logic, HubSpot, Klaviyo, or Salesforce Marketing Cloud
• Proven ability to manage and mentor staff in a remote environment
• Strong knowledge of revenue generation through email and digital marketing best practices
• 3 years of experience leveraging customer database systems for direct response fundraising campaigns