Senior Email Marketing Specialist
Job Summary
Owning the lifecycle email engine for leading law firms, the fully remote Senior Email Marketing Specialist will shape strategy, write compelling copy, build HubSpot journeys, and drive engagement into measurable pipeline growth.
Key responsibilities
- Manage the end-to-end lifecycle email program, including strategy, architecture, copy, and results
- Map and optimize the buyer journey to convert managing partners and legal executives into clients
- Develop multi-stage nurture flows and run continuous A/B testing to enhance engagement and pipeline velocity
Required qualifications
- A portfolio of direct-response B2B email copy demonstrating writing skills
- 3+ years of experience in building and running B2B email marketing and automation programs
- Hands-on experience with HubSpot or a comparable enterprise automation platform
- Working knowledge of email deliverability, including authentication and list hygiene
- Fluency with segmentation, behavioral triggers, and A/B testing methodologies
Complete Job Description
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