Senior Email Marketing Strategist

Job Summary

Owning the lifecycle email strategy and deployment for high-complexity programs, the full-time Senior Email Marketing Strategist will manage campaign architecture, audience segmentation, and content strategy while working flexibly or remotely.

Key responsibilities

• Own lifecycle and email campaign architecture across various marketing initiatives, ensuring alignment with Campaign Managers
• Define audience segmentation and manage lifecycle email strategy for high-visibility programs, collaborating with Audience Planners
• Build and deploy email programs end-to-end in Marketo Engage, utilizing dynamic content and testing methodologies

Required qualifications

• 6+ years of experience in B2B email marketing, lifecycle marketing, or marketing automation
• Hands-on experience deploying programs in Marketo Engage or similar platforms
• Proven ability to design multi-stage lifecycle strategies and audience segmentation
• Experience with A/B and multivariate testing tied to business impact
• Fluency in compliance regulations such as CAN-SPAM, GDPR, and CCPA/CPRA