Senior Email & SMS Marketing Strategist

Job Summary

Experienced marketers will find a remote, project-based opportunity as a Senior Lifecycle Email & SMS Marketing Contractor, responsible for developing and executing lifecycle marketing strategies, managing email and SMS campaigns, and optimizing customer journeys for ecommerce and DTC brands.

Key Responsibilities

• Own end-to-end lifecycle and retention marketing strategies across assigned clients
• Develop and manage monthly email and SMS campaign calendars based on business priorities
• Build, optimize, and maintain lifecycle automations and customer journeys

Required Qualifications

• 3-5+ years of hands-on experience in email, SMS, lifecycle, or retention marketing
• Deep, hands-on expertise with Klaviyo; Klaviyo experience is required
• Proven experience developing and managing lifecycle programs for ecommerce/DTC brands
• Strong understanding of customer lifecycle, retention, segmentation, and ecommerce marketing principles
• Strong project management skills and ability to manage multiple projects independently