Senior Growth Marketing Manager

Job Summary

To scale the direct-to-consumer business, the full-time Senior Growth Marketing Manager will acquire new subscribers profitably through hands-on management of paid campaigns across Meta and Google, optimizing the entire customer journey from ad impression to subscription in a remote work environment.

Key Responsibilities

• Manage new-subscriber acquisition at or below target customer acquisition cost (CAC), overseeing spend and outcomes
• Execute daily management of paid acquisition campaigns on Meta and Google, scaling profitable spend as permitted by CAC targets
• Develop and optimize acquisition offers and funnels to enhance subscription take-rate and first-order margins

Required Qualifications

• 7+ years of hands-on paid acquisition experience for a DTC or consumer brand, with personal budget management and performance ownership
• Proven track record of profitable new customer acquisition at target CAC, with experience in subscription or recurring-revenue models
• Deep expertise in Meta Ads management, including campaign structure, creative testing, and budget scaling
• Hands-on experience with Google Ads across Search, Performance Max, and YouTube, including asset group construction and search-term mining
• Working knowledge of linear TV and/or connected TV (CTV) buying and measurement for incrementality