Senior Growth Marketing Manager

Job Summary

Hands-on and strategic, the full-time remote Senior Growth Marketing Manager will own demand generation and paid advertising, developing and executing campaigns to turn interest into qualified sales opportunities primarily targeting product and engineering leaders in HR technology.

Key responsibilities

• Own and manage paid advertising strategy, including targeting, creative, and performance reporting
• Build demand generation programs from scratch, combining paid media with account-based marketing and content distribution
• Measure and analyze campaign performance, making data-driven decisions to optimize conversion paths and lead capture

Required qualifications

• 5 to 7 years of strong B2B SaaS demand generation experience
• Hands-on experience managing B2B paid media campaigns with a focus on targeting and conversion optimization
• Proven ability to build demand generation programs from inception to pipeline generation
• Understanding of complex B2B buying journeys and experience working with sales teams
• Fluency in using AI for campaign management and reporting