Senior Growth Marketing Specialist

Job Summary

Owning the growth strategy for Engine's sports and wedding verticals, the full-time Senior Growth Marketing Specialist will build and scale customer acquisition programs, drive cross-functional alignment, and create lifecycle programs to enhance customer experience in a remote setting.

Key Responsibilities

• Own Acquisition Strategy: Identify and build high-leverage opportunities at the top of the funnel, translating them into experiments and scaling successful strategies
• Drive Cross-Functional Alignment: Collaborate with Product and Sales teams to address challenges in acquiring wedding room blocks and shape the product roadmap
• Build Best-In-Class Lifecycle Programs: Partner with the lifecycle team to design comprehensive customer experience programs from initial contact to post-checkout

Required Qualifications

• Strong growth marketing background with a proven track record in building and scaling acquisition programs across various channels
• Experience in structured experimentation, including hypothesis testing, learning, and scaling successful initiatives
• Data-driven mindset with the ability to perform analysis and support strategies with quantitative insights, familiarity with tools like Amplitude or SQL is a plus
• Proven ability to work cross-functionally with Product, Design, and Lifecycle teams
• High ownership mentality, treating the vertical as a general manager rather than just a channel manager