Senior Growth Marketing Specialist
Job Summary
Data-driven and strategic, the full-time Senior Growth Marketing Specialist will own the testing, optimization, and user experience frameworks across digital properties and landing pages while working remotely to drive down Cost Per Acquisition (CPA) and maximize lead volume.
Key Responsibilities
- Own the Experimentation Roadmap by leading optimization strategies, from hypothesis formation to post-test analysis
- Partner with the Paid Media team to optimize landing pages for ad relevance and improve Quality Scores
- Leverage analytics tools to analyze user behavior and funnels, ensuring effective conversion pathways
Required Qualifications
- 4+ years of experience in CRO, web optimization, or growth marketing with a proven track record
- Strong understanding of paid acquisition channels and how user intent shifts based on traffic sources
- Familiarity with on-page SEO principles and WordPress navigation
- Expert-level knowledge of GA4 and Google Tag Manager for setting up custom events
- Experience in lead-generation environments such as Healthcare, Insurance, or FinTech is preferred
Complete Job Description
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