Senior Growth Marketing Specialist

Job Summary

Data-driven and strategic, the full-time Senior Growth Marketing Specialist will own the testing, optimization, and user experience frameworks across digital properties and landing pages, focusing on turning web traffic into qualified leads in a remote work environment.

Key Responsibilities

• Own the Experimentation Roadmap, leading the optimization strategy from hypothesis formation to post-test analysis
• Partner with the Paid Media team to optimize landing pages for ad relevance and improve Google Ads/Meta Quality Scores
• Utilize GA4 and user behavior tools to analyze user drop-offs and optimize conversion pathways

Required Qualifications

• 4+ years of experience in CRO, web optimization, or growth marketing with a proven track record
• Strong understanding of paid acquisition channels and user intent based on traffic sources
• Familiarity with on-page SEO principles and WordPress navigation
• Expert-level knowledge of GA4 and Google Tag Manager, with the ability to set up custom events
• Experience using enterprise testing suites, preferably Optimizely or VWO