Senior Influencer Marketing Manager

Job Summary

Defining and leading the enterprise-wide influencer marketing strategy, the full-time Senior Influencer Marketing Manager will manage influencer partnerships, oversee agency performance, and collaborate across various teams to drive impactful marketing initiatives in a remote setting.

Key responsibilities

• Lead the development and evolution of the influencer marketing strategy across social media platforms
• Manage the annual influencer marketing operating plan, including budget allocation and investment strategy
• Oversee influencer identification, partnership negotiations, and ensure compliance with regulatory guidelines

Required qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 8+ years of marketing experience with a focus on influencer marketing
• Experience in managing influencer marketing agencies and complex stakeholder relationships
• Strong analytical skills for defining marketing KPIs and evaluating campaign effectiveness
• Working knowledge of FTC endorsement guidelines and brand safety practices