Senior Integrated Marketing Manager

Job Summary

Leading the U.S. Hispanic marketing strategy, the full-time Senior Integrated Marketing Manager will develop and execute integrated marketing plans, manage agency relationships, and ensure culturally relevant messaging while working remotely.

Key responsibilities

• Develop and own the U.S. Hispanic marketing strategy, including audience priorities and growth objectives
• Lead integrated marketing planning across Brand, Performance Marketing, CRM, Product, and PR
• Manage the U.S. Hispanic agency relationship, ensuring cultural relevance and effectiveness of campaigns

Required qualifications

• Eight or more years of experience in integrated marketing, brand strategy, or multicultural marketing
• Proven track record in developing U.S. Hispanic marketing strategies and campaigns
• Professional fluency in English and Spanish, with the ability to evaluate Spanish-language content
• Experience leading agencies and cross-functional teams through strategy and execution
• Strong understanding of paid, owned, earned, and lifecycle marketing strategies