Senior Lifecycle Marketing Associate

Job Summary

Creative and driven, the full-time Senior Lifecycle Marketing Associate will support the strategy and execution of lifecycle programs to deepen customer engagement and drive upgrades, working remotely while collaborating with cross-functional teams.

Key responsibilities

• Support the lifecycle strategy and roadmap for customer acquisition and reacquisition, contributing new ideas and optimization opportunities
• Build and execute personalized, data-informed campaigns across multiple channels, managing campaign setup from audience segmentation to launch
• Analyze campaign performance and develop A/B tests to generate actionable insights for future improvements

Required qualifications

• 5+ years of lifecycle, CRM, retention, or growth marketing experience, with hands-on campaign execution in Braze or similar software
• Experience in building and launching multichannel campaigns and automated journeys using email, push, in-app messaging, and SMS
• Strong understanding of audience segmentation, personalization, and automated journey logic
• Proficient in HTML and Liquid logic for campaign setup and troubleshooting
• Familiarity with CAN-SPAM regulations and lifecycle marketing compliance best practices