Senior Lifecycle Marketing Lead

Job Summary

Strategically leading lifecycle marketing initiatives, the full-time Senior Lifecycle Marketing Lead will own the end-to-end lifecycle marketing program for the workforce, focusing on onboarding, engagement, and retention while collaborating closely with product marketing in a remote environment.

Key responsibilities

• Spearhead experimentation and productize marketing playbooks for team-wide use
• Define and optimize the lifecycle marketing strategy for contributor engagement and re-engagement
• Lead email marketing efforts, including design, segmentation, and performance analysis

Required qualifications

• Proven lifecycle marketing expertise with end-to-end ownership of programs
• Deep hands-on experience with email marketing platforms, including A/B testing and performance analysis
• Strong UX/UI background or design sensibility related to marketing communications
• Exceptional writing skills with the ability to create engaging and audience-aware copy
• Senior-level experience in managing significant projects from inception to completion